Brand refresh for a non-profit that leverages documentary filmmaking for social change.
Elevate is a conceptual conference hosted by global non-profit, Women Who Code, an organization that champions inclusion, leadership, and career advancement in tech. It is a two-day experience featuring keynotes, hands-on workshops, and networking opportunities to help attendees excel in their careers.
Elevate is designed to feel modern and dynamic while incorporating retro touches. Its vibrant purple and orange palette conveys empowerment and energy and is softened by lavender. Pixel graphics pay homage to early digital aesthetics and symbolize how individual contributions build something greater, reflecting Elevate’s goal to promote growth, connection, and collective empowerment in tech.
brand identity
website design
modern
dynamic
tech-forward
empowering
conference logo
program booklet
website
technology
non-profit
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Gizelle Farinas is a multidisciplinary designer based in Southern California. Drawn to the intersection of visual design and product (UI/UX), she blends aesthetics with intention, aiming to balance form and function. Inspired by sights and sounds, when she’s not designing, she’s likely Shazaming a song when out and about or taking photos of what she finds aesthetically pleasing in her day-to-day.
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