A moody tea brand that blends gothic aesthetics the with quiet rituals of loose leaf tea.
Lacuna is a conceptual loose leaf tea brand inspired by gothic aesthetics. Designed for those who romanticize quiet moments of reflection, Lacuna transforms the tea ritual into an immersive experience steeped in mood and mystery.
While rooted in dark, gothic influences, the visual language avoids macabre tropes and instead, leans into quiet mystery, softness, and symbolic depth, inspired in part by the elegance and intentionality of tea rituals. Alongside black, Lacuna’s color palette features deep, muted tones of purple, red, and green. Vintage illustrations and a mix of blackletter, script, and serif typography evoke timelessness with a contemporary edge.
packaging
print
dark
gothic
moody
elegant
front label designs
product photography
social media
food and beverage