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Brand refresh for a non-profit that leverages documentary filmmaking for social change.
Working Films is a non-profit organization that leverages documentary films and storytelling to drive social justice and environmental change. While their existing website showcased important projects, it lacked clear visual hierarchy and didn't fully capture the power and urgency of their work.
Building on their existing brand identity, I refreshed the logo and reimagined the website homepage for clearer navigation and stronger visual storytelling. To let their work take center stage, the redesign features a minimal aesthetic, using Neue Montreal as the typeface and a black and white color palette to evoke a cinematic tone. A bright yellow accent adds warmth and approachability, with yellow highlights used intentionally throughout, visually reinforcing the mission of “highlighting” the work of Working Films.
brand refresh
website design
minimal
cinematic
grounded
collaborative
logo
website
non-profit
documentary filmmaking
I started with an audit of the current website, which revealed the following opportunities for improvement:
• Content organization and visual hierarchy need refinement
• Stronger imagery and visual storytelling could better showcase their work
• Text-heavy sections don't make details scannable
I began with an audit Working Films’ current website to uncover pain points in navigation, visual hierarchy, and messaging. The review highlighted opportunities to improve clarity, engagement, and storytelling.
I simplified the logo by removing the yellow lines for a cleaner wordmark. The stacked layout and bold sans-serif typeface add contemporary impact and confidence.
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I redesigned the website so Working Film's mission is clearly communicated while also showcasing their work by pairing concise text with impactful visuals taken primarily from their projects. Descriptive content is streamlined, with some details revealed on hover for a cleaner, more engaging experience.
Gizelle Farinas is a designer based in Southern California crafting visual identities and digital experiences through thoughtful aesthetics that balance form and function. Inspired by sights and sounds, when she’s not designing, she’s likely Shazaming a song when out and about or taking photos of what she finds aesthetically pleasing in her day-to-day.
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