Working FIlms payoff.

Working Films

Brand refresh for a non-profit that leverages documentary filmmaking for social change.

Overview

Working Films is a non-profit organization that leverages documentary films and storytelling to drive social justice and environmental change. While their existing website showcased important projects, it lacked clear visual hierarchy and didn't fully capture the power and urgency of their work.

Building on their existing brand identity, I refreshed the logo and reimagined the website homepage for clearer navigation and stronger visual storytelling. The redesign features a minimal aesthetic, using Neue Montreal as the typeface and a black and white color palette to evoke a cinematic tone. A bright yellow accent adds warmth and approachability, with yellow highlights used intentionally throughout, visually reinforcing the mission of “highlighting” the work of Working Films.

Category

brand refresh
website design

Keywords

minimal
cinematic
grounded
collaborative

Deliverables

logo
website

Industry

non-profit
documentary filmmaking

Website Audit
Website Audit

I began with an audit Working Films’ current website to uncover pain points in navigation, visual hierarchy, and messaging. The review highlighted opportunities to improve clarity, engagement, and storytelling.

Working Films website audit.
Logo Redesign
Working Films logo redesign.
Website Redesign

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