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An e-commerce experience for a playful stationery brand.
Animo is a stationery brand designed to spark joy and creativity in everyday life. Blending playful design with functional simplicity, it inspires self-expression and brings delight to daily moments, catering to individuals who value thoughtful craftsmanship and aesthetic charm.
Designing the Animo e-commerce website was about striking a balance between a playful and neubrutalist aesthetic and a seamless, intuitive shopping experience. My goal was to create a website that feels as thoughtful and charming as the products it offers. Features include hover-based microinteractions to streamline product browsing, intuitive search and filter tools, and express checkout for a smoother path to purchase.
e-commerce
ui/ux design
playful
fresh
lively
trendy
desktop website
mobile website
retail consumer goods
stationery
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Gizelle Farinas is a multidisciplinary designer based in Southern California. Drawn to the intersection of visual design and product (UI/UX), she blends aesthetics with intention, aiming to balance form and function. Inspired by sights and sounds, when she’s not designing, she’s likely Shazaming a song when out and about or taking photos of what she finds aesthetically pleasing in her day-to-day.
For any project inquiries, contact me at: