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An e-commerce experience for a playful stationery brand.
e-commerce
ui/ux design
brand identity
fresh
playful
lively
trendy
Figma
Adobe Illustrator
Jitter
personas
wireframes
desktop website
mobile website
Animo is a stationery brand designed to spark joy and creativity in everyday life. Blending playful design with functional simplicity, it inspires self-expression and brings delight to daily moments, catering to individuals who value curated products that reflect thoughtful craftsmanship and aesthetic charm.
Designing the Animo e-commerce website was about striking a balance between incorporating neubrutalism, playfulness, and a seamless intuitive shopping experience. My goal was to create a website that feels as thoughtful and charming as the products it offers. Features include hover-based microinteractions to streamline product browsing, intuitive search and filter tools, and express checkout options for a quick and frictionless checkout experience.
Animo was designed with two key personas in mind. Emi is an artist who uses stationery to fuel her artistic practice and collects stationery items as a hobby. Isaiah is a project manager who needs to be able to quickly find items that are both practical and stylish for his busy lifestyle.
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Gizelle Farinas is a designer based in Southern California crafting visual identities and digital experiences through thoughtful aesthetics that balance form and function. Inspired by sights and sounds–when she’s not designing, she’s likely Shazaming a song when out and about or taking photos of what she finds aesthetically pleasing in her day-to-day.
To connect or to collaborate, feel free to contact me at: